Privacy Policy

Second Love Shoes Inc. Privacy Policy

Last Modified: July 30, 2019

Second Love Shoes Inc. (“we“, “us” or “our“) is a corporation formed pursuant to the Canada Business Corporations Act (R.S.C., 1985, c. C-44). This privacy policy sets out how we collect, store and use personal information in connection with our Second Love Marketplace.

Capitalized and defined terms in this privacy policy shall have the same meaning attributed to them in our Terms and Conditions of Use, available on our website at

By using our Second Love Marketplace, you consent to the collection and use of your personal information in accordance with this privacy policy. Please note that third-party service providers may have their own privacy policies on the collection and use of your information which either we or you provide them.

Collection of Personal Information

To create an account and buy or sell goods on the Second Love Marketplace, we may collect your:

  • Name;
  • Billing Address;
  • Shipping address (if different);
  • Email address;
  • Phone number;
  • Government issued identification, which we request in some cases to confirm the identity of sellers;
  • Comments, feedback, reviews and other information you upload or provide to us;
  • IP address, which may be automatically logged by the Second Love Marketplace;
  • Website statistics and analytics data collected by third-party software providers, such as Google Analytics, regarding your use of the website. For more information visit Google information page at;
  • Profile photos (where you elect to upload them); and
  • All other information you elect to provide us.

Credit Card and Payment Processing Companies

The Second Love Marketplace uses a third-party payment processor, PayPal Canada Co. and their related and affiliated entities (collectively “PayPal”) to process payments from you.  While we do not store your full credit card number ourselves, we may have access to your name, the name on the credit card, the credit card expiration date and other details via our payment processors.  Although we may host or embed their forms on the Second Love Marketplace, when you provide your payment details, you are providing them directly to PayPal. You consent to their collection and use of your personal information in doing so.

Providing us With the Personal Information of Someone Else

Where you provide us with, or upload data that includes the personal information of another person, you represent and warrant that you have their authorization to provide us with that information to use in accordance with this privacy policy and our Terms and Conditions of Use.

The Use of Your Personal Information

The collection of your personal information may also be used to:

  • Confirm your identity if you are selling goods;
  • Make payments to you, if you are a seller;
  • Facilitate the shipment of goods you order or are returning. Your name and shipping address will be provided directly to each seller you purchase goods from. In the event of a product return, as a seller, your name and shipping address to process the return will be provided directly to the buyer;
  • Provide or direct to third-party payment processors to facilitate payment;
  • Promote our website and product offerings to you in various forms of communication, including via email. You may elect to unsubscribe from promotional offers at any time;
  • Provide you with customer support on using the Second Love Marketplace;
  • Communicate with you about your account and products on the website;
  • Bill and collect money owed to us;
  • Pursue available legal remedies to us and to prosecute or defend a court, arbitration or similar proceeding;
  • Send or display informational and promotional materials from us, our partners or advertisers or third parties to you;
  • To meet legal requirements; and
  • To enforce compliance with any terms and conditions and applicable law.

Disclosure Pursuant to Court Order, Subpoena or Other Legal Process

We reserve the right to provide your content and personal information to third parties if required by law (such as in response to a subpoena, court order or other legal process in any jurisdiction), and to cooperate with law enforcement authorities in the investigation of any criminal or civil matter. If we are required by law to make any disclosure of your content or personal information, we may, but are not obligated to, provide you with written notice (to the extent permitted by law) prior to such disclosure so that you may take appropriate action.

In accordance with our terms of use, you agree that we may report to the applicable authorities on any goods or images of goods you upload if we reasonably believe such goods are fraudulent, attempting to be sold in breach of a third-party’s intellectual property rights or are otherwise illegal. This includes providing your name and personal information to law enforcement authorities and the owners of intellectual property rights which we reasonably believe you may be infringing or attempting to infringe.

The Disclosure of Your Personal Information and Access to It

We may share your personal information with employees to use that information in connection with one or more of the purposes for which that personal information was collected.

We also operate the Second Love Marketplace in conjunction with our independent contractors and service providers.  Our independent contractors may have access to, and store your personal information, in providing services to us or providing you with access to the Second Love Marketplace. 

We may use a variety of service providers, servers, email providers, online software providers, advertisers and employees in locations both inside and outside of Canada, which may make your personal information the subject of foreign laws and foreign legal proceedings. If you have questions on our use of such third-party service providers, please contact our Privacy Officer by e-mail at

We may also disclose your personal information to our successors (if our business or the Second Love Marketplace is acquired by another legal entity) or any assignee of our assets.


Retention of Your Personal Information 

We keep your personal information for as long as it is required for the purpose for which it was collected. There is no single retention period applicable to the various types of personal information collected. If you would like us to delete your personal information, please contact us.


If you believe that we have not adhered to this Privacy Policy or would like to request an amendment to your personal information being held by us, please contact our Privacy Officer by e-mail at

Cookies Policy

We use cookies on our website. By using our website or online services, you consent to our use of cookies. This Cookies Policy explains what cookies are, how we use them and how third-party providers may also use cookies on, or in connection with our website.

What are Cookies?

Cookies are small text files sent to and automatically downloaded by your web browser (assuming you have cookies enabled) when you visit our website. A cookie file is stored in your web browser and allows our website and third-party software providers we use to recognize you, track your activity across our and other websites and is usually used in conjunction with logging your Internet Protocol (“IP”) address.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your computer  (in your browser files) or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

Can you block the use of Cookies?

Most web browsers allow you to disable the use of cookies. However, our website or certain components of our website may not operate properly, and you may not be able to access and use our website if you disable cookies.

Can you delete Cookies once downloaded?

Most web browsers also permit you to delete cookies downloaded from accessing our website. This is typically done via your web browser’s settings, which vary depending on which web browser you use. For details on managing cookies settings using:

How we use Cookies

Our use of cookies is primarily to analyze how you use our website, for instance which pages you visit most often and where you found our website online. This helps us better understand your user experience and other statistic which we may use to provide a better user experience in future updates to our website.

For example, cookies are used in connection with our use of Google LLC’s Google Analytics. For more information on Google Analytics and how cookies are used by Google Analytics, see Google LLC’s information page at

We, or third-party software providers we use to enable cookies, may also use cookies on our website to:

  • Remember choices you have made on the website, such as your language of preference or region;
  • Target advertising or to customize advertising across various websites (not just our own) and make such advertisements more relevant to you.